Creative Direction
Asset Management
Videography
Graphic Design
Content Creation
I developed the Campfire Chats campaign to blend storytelling with product marketing in a way that felt authentic and engaging.
Meridian's marketing efforts included both employee-focused content and product marketing, but these initiatives often existed separately. The challenge was to create a campaign that could effectively showcase company expertise and products while maintaining the human connection.
CONCEPT / DESIGN / CREATIVE DIRECTION
The board game format of the video series provided a natural icebreaker that helped participants relax and engage in authentic discussions about their experiences and the products they support.
To establish a recognizable brand for the series, I developed a custom campaign logo, visual system, and motion graphics package that could be used across video content, social media, and internal presentations. I also created campaign materials to communicate the vision, goals, and execution plan to stakeholders, helping secure alignment and support.
Collaborators: Ally Goodnight, Kristin Avery, Jason Kochis, Jared Patton
VIDEO PRODUCTION / SET MANAGEMENT / CREATIVE DIRECTION
CONTENT CREATION
