Creative Direction
Branding
Social Media Management
Content Creation
Photography/Videography
I presently work as a volunteer social media manager for the ACSO, managing digital presence and brand across Facebook, Instagram, LinkedIn, TikTok, website, print, and merchandise.
CONCEPT / ART DIRECTION / DESIGN
Through consistent content production, targeted social campaigns, and audience-focused messaging, the strategy has strengthened the orchestra's online presence, broadened its reach to new audiences, and supported sustained growth in concert attendance and community participation.
Across platforms, audiences report feeling more personally connected to the orchestra and its musicians. The data reflects what the comments confirm: authentic, story-driven content is closing the gap between ACSO and its larger competitors.
Collaborators: Margo Kinsey, Amy Ross, Robert Trocina
CONTENT CREATION / STRATEGY
CONCEPT / DESIGN
PHOTOGRAPHY
